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Sensory Evaluation

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What Is Sensory Analysis?

Sensory analysis is the scientific evaluation of food products using human senses—sight, smell, taste, touch, and hearing—to assess product characteristics and consumer perception. It is critical for quality control, product development, and brand differentiation.

sensory-analysis

At Eurofins, we leverage expert sensory panels, trained assessors, and advanced testing facilities to help clients understand consumer experiences with their products. Our methods comply with ISO, ASTM, and national standards, ensuring reliability, reproducibility, and market relevance.

Why Sensory Analysis Is Essential

Sensory testing is a cornerstone of food product success, providing insights that analytical chemistry alone cannot offer. Eurofins’ sensory programs enable you to:

  • Ensure product consistency and quality across batches and manufacturing sites.
  • Detect off-flavors, odor changes, or textural deviations due to processing, packaging, or storage.
  • Support new product development and reformulation with consumer preference data.
  • Correlate instrumental results (e.g., texture or aroma compounds) with sensory perception.
  • Comply with regulatory labeling claims, such as “fresh taste,” “low bitterness,” or “improved mouthfeel.”

Types of Sensory Evaluation

Eurofins offers a comprehensive suite of sensory testing methods tailored to various business objectives:

Method

Objective

Typical Use Cases

Descriptive Analysis

Quantitative measurement of sensory attributes (appearance, aroma, flavor, texture).

Product benchmarking, reformulation studies

Discrimination Testing

Determines perceptible differences between samples (triangle, duo-trio, paired comparison tests).

Quality control, shelf-life validation

Affective/Consumer Testing

Evaluates liking, preference, or purchase intent among target consumers.

Market research, new product launches

Threshold Testing

Identifies detection or recognition limits for specific flavors or odors.

Ingredient substitution, contamination studies

Temporal Dominance of Sensations (TDS)

Tracks dominant sensations over time during consumption.

Beverage and confectionery development

Texture Profile Analysis (Sensory & Instrumental)

Measures parameters like hardness, cohesiveness, chewiness, and creaminess.

Dairy, snacks, bakery products

Regulatory and Quality Framework

Sensory Evaluation Standards and Compliance

Jurisdiction

Regulation/Authority

Key Standards/Guidelines

Application

European Union

ISO 8586:2012, ISO 13299:2016

Guidelines for sensory assessor selection and sensory profile creation

Sensory laboratory accreditation and training

United States (ASTM/ISO)

ASTM E253:2022, ASTM E1871

Methods for difference and descriptive testing

Product characterization and discrimination

India (FSSAI / BIS)

IS 6273 series (Parts 1, 2, 3)134

Food Safety and Standards (Labelling and Display) Regulations, 2020

Ensures sensory claims (“fresh,” “natural,” “flavored”) align with product characteristics

Label verification and compliance

Codex Alimentarius

CAC/GL 50-2004

General guidelines for sensory evaluation

International trade and quality validation

All Eurofins sensory laboratories adhere to ISO/IEC 17025 and ISO 11136 quality management systems for sensory analysis.

Types of Sensory Testing Services We Offer

Eurofins provides both laboratory-based and real-world sensory testing, combining trained panels and consumer studies for robust insights:

  • Descriptive Profiling: Quantitative attribute mapping by trained panels.
  • Difference Testing: Identifying formulation or process-induced differences.
  • Shelf-life Studies: Monitoring sensory degradation over time.
  • Correlation Studies: Linking sensory data with analytical results (e.g., volatile compounds, texture analyzer readings).
  • Claim Substantiation: Verifying sensory-based marketing or labeling claims.

How Our Sensory Testing Process Works

Eurofins follows a structured scientific workflow to ensure accurate, unbiased, and reproducible results:

  1. Sample Preparation: Standardized protocols to preserve sample integrity, temperature, and presentation order.
  2. Panel Selection: Recruitment and training of expert or consumer panels per ISO 8586 guidelines.
  3. Test Design: Customized design based on product type, objective, and methodology.
  4. Evaluation: Controlled environmental conditions (light, temperature, odor-free booths) for unbiased assessment.
  5. Data Analysis: Statistical interpretation using ANOVA, PCA, or preference mapping.
  6. Reporting: Comprehensive analytical and interpretive reports with actionable insights for product optimization.

Who Needs Sensory Testing?

Our sensory analysis services are tailored for:

  • Food and beverage manufacturers developing or optimizing recipes.
  • Flavor, fragrance, and ingredient suppliers assessing performance.
  • Quality assurance and R&D departments ensuring batch consistency.
  • Consumer goods companies conducting preference or market studies.
  • Packaging and storage researchers studying shelf-life impacts.

Common Issues We Help Clients Solve

Issue

How Eurofins Helps

Inconsistent sensory quality across production

Routine discrimination and profiling tests to standardize batches

Customer complaints about taste or odor

Root-cause identification and off-flavor characterization

Reformulation or ingredient change validation

Sensory comparison and consumer acceptance studies

Shelf-life reduction due to packaging

Sensory degradation analysis over storage duration

Product underperformance in market tests

Consumer insights and sensory preference optimization

Case Study: Enhancing Consistency for a Snack Brand

A leading snack manufacturer partnered with Eurofins to address consumer complaints about inconsistent flavor intensity. Our trained sensory panel conducted descriptive analysis across five production batches, identifying variability in seasoning distribution. Based on our findings, process adjustments were made to ensure uniform coating. Follow-up consumer testing confirmed improved flavor perception and satisfaction, leading to a 20% increase in repeat purchases.

Why Choose Eurofins for Sensory Analysis?

  • Global network of ISO/IEC 17025-accredited sensory laboratories.
  • Expert sensory scientists, statisticians, and consumer research specialists.
  • Access to diverse trained and consumer panels across demographics.
  • Integration of sensory data with chemical and instrumental analysis for comprehensive insights.
  • Flexible study formats—in-lab, home-use, or virtual panels—to meet business needs.
  • Discover how consumers experience your product with Eurofins’ sensory testing solutions.
  • Contact our sensory experts to design a customized evaluation study.
  • Partner with Eurofins to optimize product performance, consistency, and consumer appeal.

Enquire now: https://www.eurofins.in/food-testing/enquire-now/